How To Maintain Competitive Relevance..

One thing which an entrepreneur has to
keep a careful watch is “success”, not just failures.
Please read carefully the below quote from Bill Gates
“Success is a lousy teacher. It seduces
smart people into thinking they can't lose”.
This is very important for an entrepreneur
because, he/she will attain some success on the way, but if they became complacent about it, they will find themselves out of business very soon.
Google is a great story. This was the #1 search engine and they were making millions from the advertisement. But after face book has started,the advertisements are now shared with face book also and hence Google losing some share of their
business. So, an entrepreneur should not rest, even if he attains success and he needs to keep moving. Yes, he can celebrate the success, but he should
not be stuck there for a lot of time. This appears a very tough journey, because you have to keep running even after
success. Whether you accept this or not, this is life and you have to follow its rules. The reason is simple once you succeed, many people will follow your approach and they will be trying to throw you away from competition....So ,always be on the watch out in order not to loose your competitive potency.